The Jewels Land Promise: Keeping Your Imported Imitation Jewellery Brilliant

Welcome to the world of JEWELS LAND Jewellery Care, where high-quality imported imitation jewellery meets trendsetting Korean design. Our pieces are crafted to be lightweight, skin-friendly, and designed for all-day wear.

To ensure your treasured gold-plated accessories retain their luxurious shine and quality for years, follow these simple, golden rules for care and maintenance.

The Golden Rules for Gold-Plated Jewellery

Gold-plated jewellery requires mindful habits. Since our pieces are built on an alloy base with a rich gold plating, avoiding chemical exposure is key to preventing tarnish and maximizing longevity.

1. Before You Wear, Before You Sleep

• Wear it Last, Take it Off First: Apply all makeup, lotions, perfumes, hairsprays, and sanitisers before putting on your Aesh jewellery. The chemicals in these products are the primary cause of plating wear.
• Remove for Activity: Always remove your jewellery before showering, swimming (especially in chlorine or saltwater), exercising, gardening, or any vigorous manual tasks.

2. Simple Cleaning for Lasting Shine

• The Soft Wipe: After every use, gently wipe your jewellery with a soft, lint-free cloth (like a spectacle cloth). This removes body oils and daily residue that can dull the shine.
• Deep Clean (Rarely): If needed, use a few drops of mild soap with lukewarm water. Dip a soft-bristled brush (like an unused, soft toothbrush) and gently clean the surface. Rinse and dry immediately and thoroughly.
• Crucial Note: Do not soak your gold-plated jewellery in water or harsh cleaning solutions. Use cleaning solutions only if they are specifically formulated for imitation or plated jewellery.

Protecting Your Comfort

Our commitment to your comfort includes using original silver pins (925 sterling silver posts) in our earrings. This makes them highly skin-friendly and perfect for sensitive ears.

Tip: Silver is naturally prone to slight oxidation (tarnishing). If your earring pins start to look dull, a gentle wipe with a soft cloth will easily restore their brightness.

Smart Storage for Longevity

Proper storage is the easiest way to prevent scratches, tangles, and accelerated tarnishing.

• Keep it Dry: Store your jewellery in a cool, dry place, away from humidity (like the bathroom).
• Air-Tight is Best: Utilize the packaging or a small, air-tight zip-lock plastic bag for each piece. This limits exposure to air, which causes oxidation.
• Separate Pieces: Store each item individually to prevent scratching the delicate gold plating or Kundan/beadwork. A fabric-lined jewellery box or separate soft pouches work best.

We believe in quality and care. By following these easy Jewellery Care steps, you ensure your JEWELS LAND pieces remain beautiful accessories that elevate your style every single day.